I’ve always been intrigued by the origin stories of my favorite sports brands, so I decided to delve into the beginnings of On Running. Founded in 2010 by Olivier Bernhard, a former professional athlete, and his friends David Allemann and Caspar Coppetti, On Running has quickly become a prominent player in the running shoe market.
The Birth of On Running
Olivier Bernhard’s quest to create the perfect running shoe began during his own illustrious running career. Struggling with the limited selection of running shoes available, he sought to develop a shoe that would provide cushioning when needed and stability when desired. Drawing inspiration from his own experiences and frustrations, he collaborated with his friends to develop the patented “CloudTec” technology, which ultimately became the foundation of On Running shoes.
The Launch and Growth
On Running officially launched its first collection in 2010. The unique design and innovative technology quickly caught the attention of runners worldwide. The distinctive appearance of the “Cloud” pods on the soles of the shoes set On Running apart from competitors, and the brand gained a strong following among runners seeking a blend of performance and style.
Expansion and Recognition
After the successful launch, On Running continued to expand its product line to cater to various types of runners. The brand’s commitment to innovation and performance led to numerous accolades and awards, solidifying its position in the running community.
Conclusion
As I reflect on the journey of On Running, it’s clear that the brand’s success is founded on a passion for running and a relentless pursuit of excellence. The dedication of its founders and the innovative technology behind its products have allowed On Running to continually push boundaries and redefine the running experience. I look forward to witnessing the continued evolution of On Running and the impact it will have on the running world.