How To Become A Running Shoe Tester

Have you ever wondered what it would be like to be at the cutting edge of the running shoe industry? To test out the latest designs and provide valuable feedback to help improve the performance and comfort of running shoes? Well, you’re in luck! In this article, I will guide you through the steps to become a running shoe tester. So, lace up your shoes and let’s get started!

Step 1: Develop a Passion for Running

First and foremost, it’s important to have a genuine love for running. As a running shoe tester, you will spend a significant amount of time on your feet, running in various conditions and terrains. So, it’s crucial to have a solid foundation of running experience.

Personally, I started running in high school and continued through college. I fell in love with the feeling of freedom and the mental clarity running provides. Running became a part of my lifestyle, and that passion translated into my desire to become a running shoe tester.

Step 2: Stay Informed about the Running Shoe Industry

Being aware of the latest trends and advancements in the running shoe industry is essential. Subscribe to running magazines, follow industry blogs, and join online communities to keep yourself updated with the latest news and developments.

For me, staying informed meant reading running shoe reviews, attending industry conferences, and connecting with other runners and professionals in the field. It helped me gain insights into the different brands, technologies, and innovations in the running shoe industry, which made me a more knowledgeable and credible candidate for testing.

Step 3: Build a Strong Online Presence

In today’s digital age, having a strong online presence can make a big difference in becoming a running shoe tester. Start by creating a blog or website dedicated to running and share your running experiences, insights, and knowledge. Showcase your passion for running and connect with other runners online.

I personally created a blog where I documented my running journey, shared training tips, and reviewed different running gear, including shoes. This not only helped me build a community of like-minded runners but also caught the attention of running shoe brands who were looking for testers.

Step 4: Network with Industry Professionals

Networking is crucial in any industry, and the running shoe industry is no exception. Attend running events, join running clubs, and connect with industry professionals through social media platforms such as LinkedIn. Building relationships with people already working in the industry can increase your chances of getting noticed and recommended for testing opportunities.

Personally, I attended local running events and connected with runners, coaches, and even representatives from running shoe brands. These connections not only provided me with valuable insights and advice but also opened doors for potential testing opportunities.

Step 5: Reach Out to Running Shoe Brands

Once you have built a strong foundation and established yourself as a passionate and knowledgeable runner, it’s time to reach out to running shoe brands directly. Research the brands you are interested in and find out if they have a testing program or if they are currently looking for testers.

When reaching out, be professional and passionate in your communication. Explain your love for running and your desire to contribute to the improvement of running shoes through testing and feedback. Provide evidence of your expertise, such as your online presence, running accomplishments, and industry connections.


Becoming a running shoe tester requires a combination of passion, knowledge, and persistence. By developing a love for running, staying informed about the industry, building a strong online presence, networking with industry professionals, and reaching out to running shoe brands, you can increase your chances of becoming a valuable asset in the testing process.

Remember, being a running shoe tester is not just about receiving free shoes or being the first to try out new designs. It’s about contributing to the improvement of running shoes and helping fellow runners achieve their goals. So, put on those running shoes, hit the pavement, and pave your way to becoming a running shoe tester!