How Long Does It Take Facebook Ads To Start Running

When it comes to running Facebook ads, one of the questions that frequently pops up is: “How long does it take for Facebook ads to start running?” As someone who has been using Facebook ads for my own business, I can understand why this question is important. The time it takes for your ads to start running can significantly impact your marketing goals and strategies. In this article, I will delve deep into this topic and provide you with all the details you need to know.

The Facebook Ads Review Process

Before your ads can start running, they need to go through a review process by Facebook. This process ensures that the ads comply with Facebook’s advertising policies and guidelines. The review process takes into consideration factors such as the ad’s content, targeting, and landing page. Typically, this review process takes around 24 hours, but it can sometimes take longer depending on the volume of ads being reviewed.

It is important to note that if your ad violates any of Facebook’s policies, it may be disapproved, and you will need to make the necessary changes before resubmitting it for review. This can delay the start of your ad campaign, so it is crucial to familiarize yourself with Facebook’s advertising policies to ensure a smooth review process.

Factors Affecting Ad Approval Time

While the review process itself takes around 24 hours, there are a few factors that can influence the time it takes for your ads to start running:

  1. Ad Complexity: The complexity of your ad can affect the review time. Ads with more detailed targeting, multiple ad sets, or custom conversion events may require additional review time.
  2. Ad Account History: If you have a new ad account or have previously violated Facebook’s advertising policies, your ads may undergo a more thorough review, resulting in longer approval times.
  3. Volume of Ads: During peak periods when many advertisers are submitting ads for review, there may be delays in the approval process due to the high volume of ads being reviewed.

Monitoring the Review Process

While waiting for your ads to be approved, it’s essential to monitor the review process to ensure a timely start. Facebook provides a status tool called “Ads Manager” where you can check the status of your ads and see if they are still under review or have been approved. This tool also gives you insights into any issues or disapprovals that may arise during the review process.

If your ads are taking longer than expected to be approved, it’s recommended to reach out to Facebook support for assistance. They can provide insights into any potential issues and help expedite the review process if necessary.


So, how long does it take for Facebook ads to start running? On average, you can expect your ads to start running within 24 hours after submission. However, factors such as ad complexity, ad account history, and the volume of ads being reviewed can influence the approval time. It’s important to plan your ad campaigns accordingly and monitor the review process to ensure a smooth and timely start. Now that you have a better understanding of the process, you can confidently leverage the power of Facebook ads to reach your target audience and achieve your marketing goals.