How Long Can A Running Head Be

As a passionate runner, I am often intrigued by the various aspects of the sport that can impact performance. One such aspect is the running head, a term that refers to the title or brief description of a web page or article displayed at the top of the browser window. It serves as a concise summary of the content, providing readers with an idea of what to expect.

In the realm of web design and content creation, it is crucial to strike a balance between an informative running head and one that is not overwhelmingly long. But just how long can a running head be? Let’s dive into the details!

Understanding the Purpose of a Running Head

A running head plays an essential role in web design and digital content. It serves as an attention-grabbing element that helps viewers quickly understand what the page or article is about. Ideally, a running head should be concise, descriptive, and enticing to encourage readers to delve deeper into the content.

Web designers and content creators often face the challenge of condensing the essence of a page or article into a limited number of characters. They must strike a delicate balance, ensuring the running head is informative without being overwhelming or excessively long.

The Ideal Length of a Running Head

While there are no strict rules on the exact character count or word limit for a running head, it is generally recommended to keep it between 50 and 60 characters, including spaces. This length ensures that the running head is displayed properly across different devices and browsers without getting cut off or truncated.

By limiting the running head’s length, web designers and content creators can maintain its visual appeal while conveying the main idea concisely. It allows users to quickly scan through multiple tabs or search results and decide which content is most relevant to their needs.

Factors to Consider

Several factors can influence the optimal length of a running head. These include the font size, style, and device being used to view the content. Different fonts and styles occupy varying amounts of horizontal space, which may affect the running head’s visibility and readability.

Additionally, when creating running heads, it’s essential to consider the specific platform or medium where the content will be published. Some platforms impose character limits, such as social media platforms like Twitter, where concise running heads are crucial due to limited space.

Tips for Creating an Effective Running Head

Here are some tips to keep in mind when crafting a running head:

  1. Be concise: Keep your running head short and to the point, focusing on the main idea or topic of the content.
  2. Use keywords: Incorporate relevant keywords that accurately reflect the content and are likely to attract the target audience.
  3. Avoid jargon: Ensure that the running head is understandable to a wide range of readers and does not rely heavily on industry-specific terminology.
  4. Consider the user’s perspective: Put yourself in the reader’s shoes and think about what would make them click on your content.
  5. Test and optimize: Experiment with different running heads and analyze their performance to determine which ones resonate best with your audience.


The length of a running head is a crucial consideration when it comes to web design and content creation. While there are no hard and fast rules, keeping it concise and within the recommended character count ensures that it effectively conveys the essence of the content while maintaining visual appeal.

By striking the right balance, web designers and content creators can maximize the impact of their running heads, captivating readers and enticing them to engage with the content further.